How do you deliver better care across millions of families?

By replacing isolated health campaigns with one coordinated effort. Featured in our latest annual report, Ethiopia transformed its approach to public health by integrating its national campaign strategy through the Ethiopian Collaborative Action Strategy (E-CAS). The E-CAS was adapted from the Health Campaign Effectiveness Coalition’s Collaborative Action Strategy, developed by @taskforceforglobalhealth with collaboration from over 50 partners. In May 2025, the country launched a groundbreaking integrated campaign that mobilized 20,000 health workers to provide measles immunizations, nutrition support, and maternal care simultaneously. Ethiopia’s pioneer strategy proves that integrating healthcare services saves resources while extending vital care to underserved communities. Learn more about this milestone in our annual report linked in our bio. Photo Credit: Ethiopia Federal Ministry of Health