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Breastfeeding disparities among African American women will be significantly reduced, and 82% of their babies receive breast milk at birth.
ROSE was founded as a community-based nonprofit to address breastfeeding disparities in Black communities.
ROSE is a national nonprofit organization with a mission to serve communities, through a continued focus on centering the breastfeeding needs of Black families and impacting broader maternal, infant, and family health outcomes across the nation.
ROSE works to normalize breastfeeding by providing resources and networking opportunities for individuals and communities. As a national expert, and in partnership with communities and key partners, we build equity in maternal, infant, and family health through culturally competent training, education, advocacy, and support.
ROSE uses a socio-ecological model to couch its programs and services to achieve overall improvement of maternal, infant, and family health outcomes.
Reaching Our Sisters Everywhere (ROSE), Inc. seeks to enhance, encourage, support, promote, and protect breastfeeding throughout the USA, by working to reduce the breastfeeding disparities among African American women, and to strengthen the health of their babies and families through, mentoring, training, breastfeeding support groups, social support, outreach, education, legislation, health policies, and social marketing.
Community-Based Participatory Approach Integrating the Social Ecological Theory

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Engaging Families in Life Course Intervention Research: An Essential Step in Advancing Equity

Andrea Serano

Kimarie Bugg

Mary Nicholson Jackson

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Adiliah Smith

George Bugg, Jr.

Israel Route

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Carl L. Route, Jr.

A new space, the same mission, and plenty to celebrate! ROSE & ROBE are opening our new doors, and we’d love for you to celebrate this new chapter with us! Stop by, tour our new home, and share in the excitement. 📅 November 14, 2026 ⏰ 10 AM–1 PM 📍 7910 Mall Ring Road, Suite 100, Lithonia, GA 30038 If you plan to join us, let us know soon. We look forward to celebrating with you! https://canva.link/ymuqwf2nrmai9to #ROSE #ROBE #GrandOpening #NewSpaceSameMission #CommunityMatters

No two journeys look exactly alike, and that’s okay. Every story deserves compassion, not comparison. #EveryJourneyMatters #BlackBreastfeeding #MotherhoodUnfiltered #BreastfeedingAwareness #ROSE

You don’t have to run on empty to prove you're doing enough. Give yourself permission to pause. #MondayMotivation #RestIsProductive #ProtectYourPeace #SelfCare #ROSE

Confidence grows when support is consistent. Let’s make sure every mama has people in her corner. #BreastfeedingSupport #BlackMamas #MaternalHealth #LactationSupport #ROSE

This Thursday join us for the MISSISSIPPI CHAMPS 2026 CONFERENCE: TOGETHER FOR BETTER BIRTHS October 22, 2026 9:00AM-4:00PM Central Time A free, virtual conference bringing together doulas, community partners, and Mississippi birthing hospitals to learn, collaborate, and share experiences. Register here: mississippichamps2026conference.vfairs.com Scan the QR code to register! Questions? Email champs.breastfeed@gmail.com

Breastmilk: The healthiest fast food out there! Always fresh, on demand, and no drive-thru needed! 😘💪🏽 #BreastfeedingMagic #MomLife #ROSEHEAL #OGSuperFood

Not every win needs an audience. Keep growing, even when the progress is just for you. 🌱 #MondayMotivation #PersonalGrowth #TrustYourJourney #KeepGrowing #ROSE

You don’t have to navigate your breastfeeding journey alone! Join The DRIP every Monday from 1–3 PM for breastfeeding support, helpful resources, and a community that pours into you. ✨ The DRIP: Where the Real Support Flows. 📅 Every Monday | 1–3 PM (excluding federal holidays) Bring your questions, get connected, and let’s keep the support flowing! #ROSE #TheDRIP #BreastfeedingSupport #BlackBreastfeeding #BreastfeedingJourney

Imagine what could change if every mother had the support she needed. Let's keep building that future together. #BlackBreastfeeding #SupportBlackMothers #BreastfeedingAdvocacy #BirthJustice #ROSE 📸: @charmedlifephotography

MISSISSIPPI CHAMPS 2026 CONFERENCE: TOGETHER FOR BETTER BIRTHS October 22, 2026 9:00AM-4:00PM Central Time A free, virtual conference bringing together doulas, community partners, and Mississippi birthing hospitals to learn, collaborate, and share experiences. Register here: mississippichamps2026conference.vfairs.com Scan the QR code to register! Questions? Email champs.breastfeed@gmail.com

There’s a whole lot of love in the way we nurture our little ones. Let’s keep celebrating that. #BlackBreastfeeding #BlackMaternalHealth #BreastfeedingJourney #BlackMotherhood #ROSE 📸: @charmedlifephotography

Pour some of that love back into yourself this week. You deserve it, too. #MotivationalMonday #SelfLove #SelfCareMatters #GiveYourselfGrace #ROSE

Learning. Connecting. Changing the culture. ROSE is proud to be part of the 2026 Mississippi CHAMPS Conference, connecting with leaders and partners working to strengthen breastfeeding support and improve outcomes for Black and Indigenous families. Together, we keep pushing the work forward. ✊🏾 #ROSE #CHAMPSNational #BlackBreastfeeding #BreastfeedingEquity #BirthJustice

October is Breast Cancer Awareness Month,and it’s time we put ourselves first. We know that early detection is key, but the reality is, Black women are still facing higher risks and fewer resources. Let’s talk about it. Breastfeeding can lower your chances of breast cancer, but access to care should never be a question. This month, let’s educate, support, and uplift each other. Health is wealth, and together, we can make sure our voices are heard and our sisters are seen. 💪🏾💖 #ROSEBreastCancerAwareness #ProtectOurSisters #BreastfeedingAndBreastHealth

Period. Still dropping gems from our Summit.

Our hearts are still full. 🥹💜 Thank you to everyone who helped make our anniversary summit a place where people could learn, connect, celebrate, and feel a sense of belonging. Your support continues to remind us that this work is never done alone. Know someone in these photos? Tag them! 🫶🏾 #ROSEROBE2026 #The92Percent #OurVillage #BirthJustice #CommunityCare

When we look back at these photos, we see so much more than a summit. We see the people who traveled, showed up, shared their wisdom, opened their hearts, and helped create space for meaningful connection. To our community, partners, speakers, volunteers, and supporters: thank you for helping make this gathering possible. We’re grateful for every part you played. See a familiar face? Tag them and let them know they’re appreciated! 💜 #ROSEROBE2026 #The92Percent #BirthJustice #CommunityPower #BlackFamilies

We came together, and you could feel the love in the room. 💜 To everyone who supported our summit in big and small ways, thank you. Thank you for being in the room, sharing your gifts, supporting the vision, and helping us celebrate 15 years of community, advocacy, and impact. 📸 Special thanks to Greg Long for capturing these beautiful moments. Tag someone you see! 👀👇🏾 #ROSEROBE2026 #15YearsOfImpact #The92Percent #BirthJustice #CommunityPower

MISSISSIPPI CHAMPS 2026 CONFERENCE: TOGETHER FOR BETTER BIRTHS October 22, 2026 9:00AM-4:00PM Central Time A free, virtual conference bringing together doulas, community partners, and Mississippi birthing hospitals to learn, collaborate, and share experiences. Register here: mississippichamps2026 conference.vfairs.com Scan the QR code to register! Expect sessions on addressing materno-toxicity with Jennie Joseph, culturally rooted care to support mothers, patient perspectives, findings from the MS CHAMPS doula & hospital landscape assessment, and more. Earn up to 8.5 FREE continuing education credits! Questions? Email champs.breastfeed@gmail.com

Behind every photo is a moment, a conversation, a connection, and a whole lot of love for this work. 💜 We’re incredibly grateful to everyone who helped make our 15th Anniversary Summit possible. Your presence, partnership, and support remind us why we continue to gather and do this work together. 📸 Thank you, Greg Long, for documenting it all. See a familiar face? Tag your people! 🫶🏾 #ROSEROBE2026 #The92Percent #BreastfeedingJustice #BirthJustice #VillageInAction

To every sponsor who supported the ROSE & ROBE 15th Anniversary Breastfeeding & Birth Justice Summit: THANK YOU. Your partnership helped us create space for education, advocacy, community, research, fatherhood, breastfeeding equity, and birth justice, all while bringing people together who are committed to healthier Black families and communities. You didn’t just sponsor a summit. You invested in the movement. From the ROSE & ROBE family to our entire village, thank you for believing in the work and helping us keep it moving. 🤎🌹 #ROSEAndROBE #BreastfeedingEquity #BirthJustice #BlackMaternalHealth #The92Percent

From the many pregnant mamas we celebrated to the incredible vendors who showed up ready to pour into our families, this gathering was truly special. Thank you to everyone who helped create a space where our community could connect, receive resources, and feel supported as they prepare for their growing families. 🫶🏾 📸 Shout out to Greg Long for capturing these moments! Tag someone you recognize! #ROSEROBE2026 #CommunityBabyShower #BlackFamilies #CommunityPower #BirthJustice

Daddy Dual brought the perfect mix of fun, competition, and big energy to our Community Baby Shower! 👏🏾 From the cheering to the friendly competition, the fathers and father figures were fully in the moment and we loved every second of it! Much love to Father Movement for bringing this experience to our village. 💪🏾💙 Y’all definitely made your mark! #ROBE #FatherMovement #DaddyDual #BlackFathers #CommunityBabyShower

We were honored to celebrate the many pregnant mamas who joined us and grateful for the amazing vendors who shared their resources, services, and support. Tag a mama or vendor you see! 👇🏾 #CommunityBabyShower #TheVillage #BlackMamasMatter #BirthJustice #CommunityPower

Looking back at these photos has us smiling all over again. 🥹💜 What a gift it was to gather with so many people committed to the health, well-being, and liberation of our families. To our community and partners: thank you for showing up, supporting the vision, and helping us keep the work moving forward. If you spot yourself—or somebody you love—tag them! #ROSEROBE2026 #The92Percent #BlackMaternalHealth #BirthJustice #CommunityPower

💬 The conversations were powerful. The connections were real. The work is ongoing. A little summit wisdom to carry with you. Press play. 🎥 #ROSEROBE2026 #BirthJustice #BreastfeedingJustice #BlackBirthWorkers #The92Percent

Our summit wouldn’t be complete without the amazing vendors who showed up to share their businesses, resources, services, and passion with our community. 💜 To every vendor who joined us, thank you for investing in this space and helping make the summit experience even more meaningful! Your presence matters, and we’re grateful to have you in this village. 📸 And a special thank you to Greg Long for capturing these moments! See a vendor you know? Tag them below and show them some love! 🫶🏾 #ROSEROBE2026 #The92Percent #SupportBlackBusiness #CommunityPower #BirthJustice

At our Community Baby Shower, the Father Movement brought the energy, the laughs, and some serious dad pride to the room! 💪🏾💙 We love seeing fathers and father figures celebrated, engaged, and included in the village. Because when dads show up, everybody benefits. 🫶🏾 Thank you to the Father Movement for bringing Daddy Dual to the celebration! And if you were there, you already know… the dads understood the assignment! 😂👏🏾 #ROBE #FatherMovement #DaddyDual #BlackFathers #CommunityBabyShower

Our Community Baby Shower was filled with so much love! 💜 We celebrated alongside many beautiful pregnant mamas and families while connecting them with resources, support, and community. A huge thank you to our amazing vendors for showing up and pouring into our families. We hope everyone left feeling loved, supported, and reminded that they are never alone. 🫶🏾 See someone you know? Tag them! #CommunityBabyShower #BlackMaternalHealth #BlackFamilies #BirthJustice #CommunitySupport

Last weekend, ROSE Executive Director Andrea Serano had the honor of presenting at the Black Maternal Health Conference and Training Institute in Atlanta, hosted by the Black Mamas Matter Alliance. Being in a space rooted in justice, joy, community, and the continued work of advancing Black maternal health was such a meaningful opportunity. We’re grateful for spaces that bring together the people doing this work, sharing knowledge, building connections, and imagining what’s possible for our communities. Thank you, BMMA, for creating room for these conversations and for allowing ROSE to be part of the gathering. We’re always grateful for the opportunity to learn, share, and pour back into the village. 🫶🏾 #BMHC26 #BlackMaternalHealth #BlackMamasMatter #BirthJustice #ROSE

Fifteen years of work. A few days together. So many moments that remind us why this community matters. 💜 Thank you for standing with ROSE & ROBE and for being part of this village. See someone you know? Tag them and let them know! 🫶🏾 #ROSEROBE2026 #The92Percent #15YearsOfImpact #BreastfeedingJustice #BirthJustice

Still feeling grateful for the people who made our 15th Anniversary Summit so special. From our attendees and speakers to our partners, volunteers, and community thank you for showing up, sharing space, and being part of the work. And a special thank you to Greg Long for capturing so many of these moments for us. 📸 See someone you know? Tag them! 👇🏾 #ROSEROBE2026 #The92Percent #BirthJustice #BreastfeedingJustice #CommunityPower

This is what happens when knowledge, experience, and community come together. ✊🏾 We’re still reflecting on the conversations and the wisdom shared at the summit. #ROSEROBE2026 #The92Percent #BirthJustice #BlackMaternalHealth #CommunityCare

A few moments from an unforgettable few days in New Orleans. 💜 The conversations, connections, laughter, and community made this summit one to remember. #ROSEROBE2026 #The92Percent #BirthJustice #BreastfeedingJustice #BlackMaternalHealth

🎥 If you missed the summit, here's a little taste of what you missed. And if you were there…you already know the conversations were everything. 💜 Listen in, share your thoughts, and keep the conversation going. #ROSEROBE2026 #BirthJustice #BreastfeedingJustice #BlackFamilies #CommunityPower

🌹 Pull up on THE DRIP! 🍼❤️🏾 Breastfeeding doesn’t have to be a solo journey. Join ROSE for THE DRIP Breastfeeding Support & Education Group—a safe space to learn, share, ask questions, and connect with your village. And yes, fathers are HIGHLY encouraged to participate! 👏🏾🤎🏾 Everybody’s welcome because support makes a difference. ✨ SPECIAL GUEST: Dr. Wheeler Pediatric Resident | Morehouse School of Medicine 📅 September 17 💻 Virtual or in-person options available ⏰ Mondays | 1–3 PM 🌐 breastfeedingrose.org Come get the support. Bring your questions. You are not alone. 🌹 #TheDRIP #BreastfeedingSupport #BreastfeedingEducation #BreastfeedingMatters #ROSEandROBE

It’s always an honor to learn from one of our favorite people, Dr. Edwin Nichols! 💜 His wisdom and commitment to helping mothers feel supported and successful on their breastfeeding journeys is something we’re grateful to experience every time. Because when mothers have the right knowledge, support, and encouragement, they don’t have to navigate the journey alone. 🤎 #ROSE #BreastfeedingSupport #BlackBreastfeeding #BreastfeedingJustice #BlackMaternalHealth

If You Know, You Know. 👀🌹 There are some moments you can’t fully explain, you just had to be in the room. Grateful for the people, the purpose, the conversations, and the collective energy that made this Summit unforgettable. ❤️🏾🤎🏾 #ROSEandROBESummit #BeInTheRoom #BreastfeedingEquity #BirthJustice #MaternalHealthEquity

14 years of Black Breastfeeding Week. 15 years of ROSE. Countless mothers. Countless babies. Countless people who chose to show up. This is community. This is care. This is collective power. And this work isn’t ending when Black Breastfeeding Week ends. 👉🏾 If you’ve ever been part of the ROSE village, leave us a 🌹. #BlackBreastfeedingWeek #WeAllWeGot #BlkBFing #CollectivePower #BirthJustice 📸: @motherhoodportraits_tlashae @wyldflowerbirth @justdolores @chammeebirthphotography @charmedlifephotography @jennifermasonphotography

Mom knows best. 💕 And when Mom chooses breast, we’re here to celebrate her choice, her journey, and her baby. Closing out Black Breastfeeding Week with a whole lot of love for the Black moms who nourish, nurture, and keep showing up. 🖤🌹 Happy last day of Black Breastfeeding Week! #BlackBreastfeedingWeek #Blkbfing #WeAllWeGot #ROSE

It’s about power. It’s about equity. It’s about whose voices are heard. It’s about whether Black families have what they need to thrive. That’s birth justice. 👉🏾 What change do you want to see? #BBW26 #BlackBreastfeedingWeek2026 #BirthJustice #blkbfing #ROSE 📸: @motherhoodportraits_tlashae @tlashaephotography

New Orleans, y’all showed UP! 🥹🌹❤️🏾 Our Community Baby Shower was filled with families, connection, resources, laughter, love and a whole lot of community support. The turnout was incredible, and our vendors came ready to pour into the village. 🤎🏾 A huge THANK YOU to every vendor, organization, community partner, and family who showed up and helped make the day so special. Your presence made the difference. This is what happens when the village comes together. 🍼🌹 And baby, what a village it was! #ROSEandROBE #CommunityBabyShower #BreastfeedingMatters #TheVillageMatters #MaternalHealthEquity

And just like that… we’re closing out the Summit New Orleans style! 🎺❤️🏾 Nothing says “we did what needed to be done” like a whole 2nd line to send us home. 😂💃🏾 The work was powerful, the connections were real, and the celebration? Baby, we earned this one. 🌹 #ROSEandROBE #ROSESummit #NewOrleans #SecondLine #BlackJoy

It’s the final day of the ROSE and ROBE Summit, and we’re already on Speaker #2 this morning. And baby… the conversations are CONVERSATING. 👏🏾😂 The room is full, the energy is HIGH, and the knowledge being shared? Whew. Y’all really had to be here! We’re soaking up every moment, making connections, and continuing the work for breastfeeding equity, birth justice, and healthier Black families. #ROSEandROBE #ROSESummit #BreastfeedingEquity #BirthJustice BlackMaternalHealth

Mama? Grandma? Auntie? Partner? Friend? Lactation professional? Community worker? We want to know. 👉🏾 Tag your village. 📸: justdolores.com

We take our themes seriously around here! And you all showed up for our Cultural Pride Day! Be sure to say hello to this little cutie if you see him around!

They tell us it takes a village. But the village has to show up. For information. For encouragement. For resources. For care. For the moments when “I’ve got this” becomes “I need help.” That’s community care. 👉🏾 Tag someone who has shown up for you. #BlackBreastfeedingWeek #ROSE #WeAllWeGot #CommunityCare #BlackBreastfeeding 📸: @chammeebirthphotography

The ROSE portion of the ROSE & ROBE Summit is officially underway, and the energy is already giving “you had to be in the room.” 👀 Today is about connection, learning, bold conversations, and the collective work of advancing breastfeeding equity, birth justice, and better outcomes for Black and Brown families. The room is full. The work is powerful. And we’re just getting started. ❤️🤎 Let’s make this a day to remember! #ROSEandROBE #ROSESummit #BreastfeedingEquity #BirthJustice #BlackMaternalHealth

The ladies showed up, brought the energy, and helped kick things off RIGHT. 🌹🤎 Now… fellas, the room is yours. 😂 We’ve officially moved into the men-only portion of the ROBE Summit, with powerful conversations centered on fatherhood, family, health, leadership, and community. Ladies, we’ll see y’all along with all of our attendees at the 5:30PM reception. Until then… let the brothers cook. 👀😂 #ROBESummit #ROSEandROBE #BlackFatherhood #FatherhoodMatters #CommunityMatters

The research portion is wrapping up, and now it’s time to shift gears. 🌹 Next stop: ROBE Summit! The room is getting ready, and we’re excited for what’s next. 🤎

WE ALL WE GOT. 🌹 Breastfeeding was never meant to happen alone. It takes community. It takes care. It takes people who show up. For 14 years, Black Breastfeeding Week has reminded us of the power that happens when we come together for Black families. And today, that reminder feels especially powerful as ROSE & ROBE begin our 15th Anniversary Summit. The village is here. 👉🏾 Tag someone who has been part of your village. #BlackBreastfeedingWeek #WeAllWeGot #ROSE #BlackBreastfeeding #BirthJustice 📸: Michon Siraj @michonsirajphoto @wyldflowerbirth

Black Breastfeeding Week starts TODAY! 🖤🤎💗 This week, we’re celebrating Black families, honoring our breastfeeding journeys, and continuing the work to make sure Black parents have the support, resources, and community they deserve. Because when Black families are supported, our communities thrive. Follow along all week, share our posts, tag a Black breastfeeding parent who deserves to be celebrated, and help us amplify the message: Black breastfeeding matters. #BlackBreastfeedingWeek #ROSE #BLKBFing #BreastfeedingEquity #BlackMaternalHealth

✨ New Orleans, here we come! 🌹💜 The countdown is on, and we want you to be ready! Swipe through our Know Before You Go guide for everything you need to know before the ROSE & ROBE 15th Anniversary Breastfeeding & Birth Justice Summit. From the schedule and attire to parking, meals, wellness spaces, and more—we've got you covered. 📍 New Orleans, LA 📅 August 26–29, 2026 Save this post, share it with your summit crew, and we'll see you soon! 💜 #ROSEROBE2026 #The92Percent #BirthJustice #BreastfeedingJustice #BlackMaternalHealth

Join The Drip support group virtually or in-person every Monday, 1pm - 3pm. A compassionate space for pregnant, breastfeeding mothers, and birthing people. Receive resources, assistance, and celebrate parenthood together. Fathers and partners warmly welcomed. 💖 #TheDripSupport #roseheal #Heal2health

Compassion is more than kindness, it’s creating space for people to feel seen, heard, and supported. At ROSE, we believe every mother and family deserves care rooted in understanding, dignity, and love. #ROSE #BLKBFing #MaternalHealth #CommunityCare #BirthJustice

💗 We were honored to be at the Georgia Home Visiting Institute facilitating BreastFriends training and equipping professionals with tools to strengthen breastfeeding support in their communities. We love connecting, learning, and growing together! #ROSE #BreastFriends #GeorgiaHomeVisiting #BLKBFing #CommunitySupport

Happy Heavenly Birthday, Brother Route. 🕊️💜 Today, we celebrate you, not just for the work you did, but for the person you were. Your heart, your humor, your passion for fathers and families, and the way you showed up for our community will always be remembered. We miss your presence, your voice, and the energy you brought into every room. While we wish you were here to celebrate another birthday with us, we find comfort in knowing that the work you poured into others continues to live on. We love you. We miss you. And we’ll keep carrying your legacy forward. Happy Heavenly Birthday, Brother Route. 💜 #ROSE #BrotherRoute #ForeverInOurHearts #LegacyLivesOn #BlackFatherhood

The speakers are ready. New Orleans is ready. The ROSE & ROBE team is ready. But are YOU registered? 👀😂 This lineup is bringing expertise, lived experience, bold conversations, and the kind of connections that can turn one conversation into your next big collaboration. August 25–29. New Orleans. Don’t wait until you’re seeing everybody’s summit pictures to suddenly remember that registration was a thing. 😭 🎟 Get in the room: https://breastfeedingrose.org/rose-summit-2026/

Quick heads up, early bird pricing ends March 31 (a week from today). Translation: you can either save now… or pay more later. Your choice. 🎟 Lock in your ticket at https://breastfeedingrose.org/rose-summit-2026/ #ROSEandROBE #SummitSeason #MaternalHealthMatters #BirthJustice #RegisterNowEarlyBird

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