EmPOWERment Tour

The Vision: Change the narrative around all cancers affecting women by educating, empowering and equipping the next generation with the tools needed to positively impact their family members and communities. With these tools we will break down barriers to quality cancer healthcare positively affecting survival rates and enhancing cancer outcomes.

The Problem: Many women face barriers to quality cancer healthcare. These existing barriers often lead to negative cancer outcomes. Barriers include fear & distrust of the healthcare system, transportation to care, being un- or underinsured, cancer myths, and women being unaware of the resources available to help them.

Our Role: We will use Play4Kay, our national grassroots movement as the catalyst for this program, to provide a vehicle for the next generation to activate by breaking down barriers to quality cancer healthcare for underserved women. This will create a ripple effect within families and communities, improving survival rates and cancer outcomes.

The Solution: By utilizing our unique position within the sports landscape, the Kay Yow Cancer Fund is uniting with the next generation to break down internal, interpersonal, and environmental barriers to quality cancer healthcare for underserved women. EDUCATE: Acknowledge disparities exist, discuss ways to break down barriers, and provide information about available resources pertaining to cancer prevention, treatment, and survivorship. EMPOWER: Become a change agent. Communicate messages to family and community. Share messages publicly on social media channels. EQUIP: Arm students with resources they can share to effectively communicate with their communities by providing tools such as infographics, videos, facts, and figures.

Thousands of students, athletes, coaches, and community partners from across the country have participated in the EmPOWERment Tour and have begun to educate loved ones and make an impact. As trusted allies within their family and community, attendees are encouraged to share the information they have learned as family and community members will be more apt to trust and listen to loved ones. These conversations will take place during everyday activities such as around the dinner table, at church functions, and at family gatherings.