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About

That’s a wrap on the 4th Annual Witches Ride! ✨🧙‍ Last Sunday, October 25th, more than 300 witches (aka the moms of Brookhaven 🖤) took to the streets in 60+ fully themed golf carts, tossing candy Mardi Gras–style to every little goblin and ghoul who lined the route. 🍬🎃 The creativity this year was next level. We had Dolly Partons, pirates, Tic Tacs, Toy Story, astronauts blasting off, and so much more. Every cart brought the magic! 🚀🏴‍☠️🤠 And the best part? Together they raised $12,245 for Helping Mamas! Every dollar helps get essential baby items to moms and families in our community who need them. A huge thank you to Tess Marks for leading this coven for the fourth year running, and to every witch who dressed up, decorated, drove, and donated. And thank you to the Brookhaven community for coming out to cheer on the witches, support Helping Mamas, and join in a little Halloween fun! 🧹 See you next year, witches! 🔮 #WitchesRide #BrookhavenGA #HelpingMamas #MomsOfBrookhaven #HalloweenParade #golfcartparade

Your child's outgrown clothes have a whole second chapter ahead of them. 🤍 All clothing donations come in, get sorted by our incredible volunteers by size and season, and get packaged into bags just like these. Each bag includes jammies and outfits with a full week's worth of clothing because not every family has access to a washer and dryer. We ask that all donations be in great condition with no holes or stains so every child receives something they can feel good in. That matters to us.

A new address, the same community showing up for families in need. Helping Mamas Atlanta has moved warehouses and we're ready to receive donations at our new warehouse starting today. Swing by Monday through Friday, 9:30 AM to 3:30 PM.

Donation drop-offs are back open at our new Atlanta warehouse, and we've got five convenient locations across the area. Swipe through to see what we accept, what we can't take, and where to bring your items. Drop-off locations and hours: Helping Mamas Warehouse, 2150 Northmont Parkway Suite E, Duluth GA 30096 — Mon through Fri, 9:30 AM to 3:30 PM Baby Braithwaite, 3535 Northside Parkway, Atlanta GA 30327 — Tues through Sat, 10:00 AM to 4:00 PM *accepts diapers, wipes, bottles, hygiene items, and formula only* Clear Path Family Chiropractic, 1500 Peachtree Industrial Blvd Suite 290, Suwanee GA 30024 — Mon, Wed, and Thur, 9:30 AM to 1:00 PM and 3:00 PM to 6:30 PM Cannon United Methodist Church, 2424 Webb Gin House Rd., Snellville GA 30078 — Mon through Thur, 9:00 AM to 3:00 PM Congregation Dor Tamid, 11165 Parsons Rd, Johns Creek GA 30097 — Mon through Thur 9:00 AM to 5:00 PM, Fri 9:00 AM to 3:00 PM

We do not do galas. We do Team Challenge. 🩷 And this year, our community showed us exactly why this is our biggest fundraiser of the year. From the teams who competed to the donors who cheered them on, the support we felt throughout this campaign was something we will not forget. Thank you to every team, every donor, and every person who shared a link or dropped off a donation. You made this year’s Team Challenge a success we are still celebrating. We are already looking forward to making next year even bigger.

What a special day between the hedges! ❤️🖤 Helping Mamas was honored to join the Kirby Smart Family Foundation at Sanford Stadium for its annual giving day and to be surrounded by so many incredible organizations working to strengthen communities across Georgia. We are incredibly grateful to receive a $10,000 Red Zone Award from the Foundation! This generous support will help Helping Mamas provide car seats and pack-n-plays to families who need safe options for their babies to sleep and travel. In 2026 alone, the Kirby Smart Family Foundation awarded more than $300,000 to nonprofits across Georgia. We are so thankful to Kirby and Mary Beth Smart and the entire Foundation for investing in organizations serving children and families throughout our state. And an extra highlight of the day was getting to celebrate alongside our friends at the Athens Area Diaper Bank, another grant recipient. We love seeing diaper need recognized and supported across Georgia! Thank you, Kirby Smart Family Foundation, for being champions for Georgia families—and for supporting Helping Mamas as we work to ensure more babies have the essentials they need to be safe and healthy. ❤️ #HelpingMamas #KirbySmartFamilyFoundation #GoDawgs #GeorgiaBulldogs #SafeSleep

Did you know you can make an impact without ever stepping foot in the warehouse? Kits are one of the most flexible ways to support Helping Mamas Atlanta, and you can build them from home, with friends, or as a group. From Basic Needs Kits for families in crisis to Period Kits, Baby Hygiene Kits, Mom Appreciation Kits, and more, there is something every person can put together. Swipe through to find the kit that feels right for you, then head to the link in our bio to get started.

Every baby deserves to be clean, dry, and healthy — yet 1 in 2 families in Georgia can’t afford enough diapers. This September, join our Annual Team Challenge and rally your coworkers, friends, or community group to help change that. When you form a team, you’re not just collecting diapers — you’re giving parents peace of mind, easing impossible choices, and helping children thrive. Our CEO, Jamie Lackey, is calling on YOU to step up. The need is rising, and our shelves are running low. But together, we can fill the warehouse and meet the growing need for thousands of families. 📅 Sign up now to lead your team into action. The challenge starts September 1. 👉🏻Sign Up Here: https://f.mtr.cool/pdrunfy7kd

We were honored to welcome State Senator Adrienne White Carden to Helping Mamas Atlanta this month. Senator White Carden is visiting nonprofits across her district to understand how policy impacts families on the ground. When she walked through our warehouse, she saw firsthand how diaper insecurity affects real families here in Atlanta. These conversations matter. Elected leaders who take time to understand community needs are the ones who can help drive real change. We're grateful for Senator White Carden's commitment to listening. 💗

See something on this list you can help with? 🩷 These are our most critical needs right now. Baby Clothing (All sizes), pacifiers, period products, wipes and adult & baby hygiene items. You can bring donations to our warehouse Monday through Friday from 9:30 AM to 3:30 PM at 2150 Northmont Parkway, Suite E, Duluth GA 30096, or shop our wishlist to send items directly to our warehouse. Thank you Atlanta for always showing up for our families. Shop our wishlist here: https://f.mtr.cool/lezbgvqjlz

Georgia's biggest diaper drive of the year is almost here and we need your team on the starting line. 🏁 The Helping Mamas Team Challenge kicks off September 1st and registration is open right now. This year we are racing to 100 teams across three leagues, corporate, small business, and community and civic groups, all competing to raise $1,500 or collect 4,000 diapers. But let's be real. This is a competition and we know Atlanta shows up. Every diaper collected and every dollar raised goes directly to babies and families in our community who need it most. Rally your crew, pick your league, and register today at the link below🩷 🔗: https://f.mtr.cool/njhgsdhcov

Diaper Day is coming to Norcross, Georgia, and we are so excited to be part of it! On Friday, October 23 from 10:00 AM to 1:00 PM, Helping Mamas Atlanta is teaming up with Four Corners Primary Care Centers at 5300 Oakbrook Parkway, Building 100, Suite 130 in Norcross for a day of free diapers, resources, and community for local families. While supplies last.

This past month, our Atlanta warehouse has been overflowing with generosity, and we want to celebrate the partners making it possible. Thank you to @dentaltlc for your donation of hygiene items and diapers. To @jlatlanta for stepping up for our community. To @sageofficial for the beautifully decorated and assembled period kits. To @sisterhoodcircleofservice for your donation of diapers. To @rotaryclubofsugarloaf for your commitment to diaper access. And to Healthy Smiles of Lawrenceville for the dental hygiene items that will be incorporated into our hygiene kits. Each donation represents families who will have access to essentials they deserve. Each organization represents what partnership looks like. We're grateful. 💗

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This past month, our Atlanta warehouse has been overflowing with generosity, and we want to celebrate the partners making it possible.