✨ Storyteller & Amplifier Spotlight ✨ For Alaysia, community isn’t just a marketing tactic.

It’s a strategic driver of brand trust, customer loyalty, and business growth. With 10 years of experience spanning B2B SaaS, startups, and consumer brands, Alaysia brings a unique blend of cultural insight, brand storytelling, and community-led strategy to her work. From building Slack and Discord communities from the ground up to leading experiential campaigns and creating meaningful brand activations, she knows how to turn engagement into lasting impact. Now continuing her journey at Auros, formerly UserTesting, Alaysia is helping shape how the brand shows up across social, bringing launch messaging to life, and telling the story of a brand at the intersection of human insight and AI. But her passion for community extends far beyond the workplace. As the founder of Black Girls Chillin, Alaysia has grown a community that began as a weekly call during the pandemic into a network of 300+ Black women across the country, with recognition from Teen Vogue along the way. Her approach is rooted in a powerful belief: marketing should be a conversation, not just a campaign. Through authentic connections, culturally relevant storytelling, and spaces where people feel they belong, Alaysia is showing what it looks like to build communities that move people and businesses forward. Congrats to this week's Storyteller & Amplifier Spotlight! Connect with more dope community and brand leaders inside the Goodie Nation community. Join at GoodieNation.org/apply! #GoodieNation #WeHaveFriendsEverywhere