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Shannon Watkins is a three-time Global Chief Marketing Officer who has led brand revivals for ​household names and cult
Goodie NationSeptember 9, 2026

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Shannon Watkins is a three-time Global Chief Marketing Officer who has led brand revivals for ​household names and cult favorites such as the Jordan Brand at Nike, The Coca-Cola Company, Aflac, and Fiserv.​ Now​ founder of ​her own agency Watkins Brand Advisors…

​Shannon ​brings ​2 decades experience​ leading worldwide brand strategy, corporate communications and creative direction, and market research to her own roster of clients. As a champion for opportunity, access and equality for the marketing industry, Watkins is​ a founding member of our TAP Forward Marketing Collective (formerly The A Pledge), and a member of the Black Executive CMO Alliance (BECA). She has been recognized with multiple industry honors, including being named one of Adweek’s Most Powerful Women in Sports, recipient of a Cannes Lion award and most recently a judge participant for the Miss America Pageant. Meet Shannon and get the behind-the-scenes of your favorite campaigns at the Goodie Nation House for Brand Builders on Sept. 14th! 🗓️ September 14 | 9 AM–4 PM 📍 The Willoughby (O4W) 🔗 RSVP: luma.com/gnhouse-brandbuilders After Goodie Nation House, join Shannon at ADWeek's Brandweek, Sept . 15th-17 in Atlanta. Use code, Shannon20, for a discount! www.brandweek2026.com #GoodieNation #TAPForward #Brandweek #WeHaveFriendsEverywhere
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