Freedom Park Conservancy tasked HBK Creative with developing a park-awareness campaign - one that would call out the things that make Freedom Park unique and worthy of community investment.

Branding for the park had already been established, including the tagline Freedom is Your Park. Expanding on that tagline was the perfect way to bring the park’s story, value, and impact into focus: Freedom is your ____ Park. 🪧Freedom is your LEGACY Park. Years-long civic activism by intown neighbors stopped highways from cutting through historic communities and transformed the scar of highway demolition into Freedom Park’s 130 acres of greenspace. 🎨Freedom is your ART Park. Freedom Park is Atlanta’s designated Art Park, with temporary and permanent installations throughout. 🚲Freedom is your INTOWN GREENWAY Park. Freedom Park is Atlanta’s car-free intown connector and largest linear park. It links more than 7 intown neighborhoods! ✌️Freedom is your NOBEL PEACE Park. From The Carter Center to The King Center, Freedom Park is the only park in the world connecting two Nobel Peace Centers. HBK developed the colorful, bold visual concept, taking cues from design elements in Freedom Park’s branding package developed by Perkins + Will. It translated beautifully into physical campaign elements that can now be seen throughout the park. Tagging friends and neighbors: @druid_hills_civic_association @inmanpark @candler_park @vhca_official @parkpride @atlantaolmstedpark @hbk_creative @mross1122 #freedomisyourpark #freedomparkatl #atlantaparks #intowngreenway