Cobb Foundation

Match Magic

Every year, Cobb Community Foundation equips nonprofits with the tools, visibility, and matching funds to boost community donations through this powerful holiday fundraising initiative

Local nonprofit organizations in Cobb County · November 11–December 2, 2025

From cobbfoundation.org/2025/12/23/announcing-match-magic-2025-results ↗

About this program

, and in 2025 neighbors across Cobb donated nearly $1.6M to 27 local nonprofit organizations in just three weeks as part of our Match Magic campaign.

With our $138K in matching funds, that brings the total to over $1.7M, far surpassing our $1 million goal!

We created a pool to proportionately match funds raised by nonprofits, up to 10%. Walton Communities once again stepped up, inspiring us to dream bigger. With support from Genuine Parts Company, the Pressley Charitable Fund, S.A. White Oil Company, and other generous sponsors, the pool grew to over $138,000.

Out of 52 applicants, 27 nonprofits were selected by 30 trained community reviewers, including local leaders and volunteers.

From storytelling workshops to ready-to-use templates for social media, email, and donor outreach, nonprofits were fully equipped for success.

The campaign ran November 11–December 2, culminating on Giving Tuesday, and the community showed up in a big way.

Questions

How is the match pool distributed?

Our proportional match model reflects this research by distributing match dollars based on each nonprofit's share of total funds raised — encouraging broader participation and larger gifts across the community. (CCF retains none of the donations raised.)

How were the nonprofits selected?

Out of 52 applicants, 27 nonprofits were selected by 30 trained community reviewers, including local leaders and volunteers.

How can I contribute to the Match Pool for Match Magic 2026?

If you would like to contribute to the Match Pool for Match Magic 2026, please contact us at CCFTeam@cobbfoundation.org

Details

Who
Local nonprofit organizations in Cobb County
When
November 11–December 2, 2025
Where
Cobb County

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